--- title: Competitive Intelligence connects Strategy, Innovation and Operations description: "The Competitive Intelligence Function is the fourth force that unites the other three: Strategy, Innovation, and Operations." image: https://www.antara.ws/hubfs/the_three_musketeers-intro.jpg --- [Skip to content](https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations#main-content) - [English](https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) - [Español](https://www.antara.ws/es/blog/la-inteligencia-competitiva-conecta-la-estrategia-la-innovacion-y-las-operaciones) English Show submenu for translations [![Antara](https://www.antara.ws/hs-fs/hubfs/antara-logo-claim-1.png?width=165&height=60&name=antara-logo-claim-1.png)](https://www.antara.ws/en/home) - [Product](https://www.antara.ws/en/product) - Services Show submenu for Services - [We help you](https://www.antara.ws/en/we-help-you) - [Partners](https://www.antara.ws/en/become-a-partner) - [Educational](https://www.antara.ws/en/educational) - Resources Show submenu for Resources - [Blog](https://www.antara.ws/en/blog) - [Library](https://www.antara.ws/en/library) - [Academy](https://www.antara.ws/en/competitive-intelligence-academy) - [Glossary](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary) - [Prices](https://www.antara.ws/en/pricing) - [Company](https://www.antara.ws/en/about-us) Open main navigation Close main navigation - [Product](https://www.antara.ws/en/product) - Services Show submenu for Services - [We help you](https://www.antara.ws/en/we-help-you) - [Partners](https://www.antara.ws/en/become-a-partner) - [Educational](https://www.antara.ws/en/educational) - Resources Show submenu for Resources - [Blog](https://www.antara.ws/en/blog) - [Library](https://www.antara.ws/en/library) - [Academy](https://www.antara.ws/en/competitive-intelligence-academy) - [Glossary](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary) - [Prices](https://www.antara.ws/en/pricing) - [Company](https://www.antara.ws/en/about-us) - - [English](https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) - [Español](https://www.antara.ws/es/blog/la-inteligencia-competitiva-conecta-la-estrategia-la-innovacion-y-las-operaciones) English Show submenu for translations - [Get a Demo](https://www.antara.ws/en/lp-come-and-meet-antara-mussol) [Get a Demo](https://www.antara.ws/en/lp-come-and-meet-antara-mussol) Feb 17, 2026, 12:55:29 PM # Competitive Intelligence connects Strategy, Innovation and Operations ![Picture of Miguel Borràs](https://app.hubspot.com/settings/avatar/558af4777546c8e01e706387a39ad715) [Miguel Borràs](https://www.antara.ws/en/blog/author/miguel-borras) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) [envelope icon](mailto:?body=https://www.antara.ws/en/blog/competitive-intelligence-in-strategy-innovation-and-operations) Since I was a child, I have always wondered why the Dumas novel was called "*The Three Musketeers*”, when there were actually four musketeers, and the fourth one was actually the protagonist in the story. In the same way, I wonder why the star trio “Strategy, Innovation and Operations” doesn’t include [the Competitive Intelligence Function](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary#intelligence-function), which actually significantly reinforces the other three and usually makes them orbit around it. Strategy and Innovation should remain closely linked to one another as we already saw in the post  Cloud Atlas: The divorce of Strategy and Innovation. On the other hand, Innovation, apart from offering new methods and new products to Operations, may serve an Innovation process operated by the User. ![relationship between strategy innovation operations ](https://www.antara.ws/hs-fs/hubfs/blog%20posts%20images/strategy%20innovation%20operations%20(1).png?width=600&height=422&name=strategy%20innovation%20operations%20(1).png) To close the loop, Strategy is typically the origin of the design of Operations, the result of which confirms the validity of the Strategy. So far, this is acceptable. But, where is competitive intelligence? It is in the middle, like D'Artagnan in the novel written by Dumas, simultaneously connected with the fabric of the company. Usually we bear in mind that Competitive Intelligence must contribute Technology Watch content to Innovation projects, given that innovation must take state of the art into account which is ever changing. But Competitive Intelligence must also support the other key functions of the company: Strategy and Operations. ![competitive intelligence connected to strategy, innovation and operations](https://www.antara.ws/hs-fs/hubfs/strategy%20innovation%20operations%20CI.png?width=600&height=402&name=strategy%20innovation%20operations%20CI.png) There is nothing more important for the Sales Department than knowing  what a customer is interested in, knowing what competitors are doing, where there are opportunities and where threats arise. This is information that the Intelligence Function can provide immediately, partly automatically if we use [a semantic platform](https://www.antara.ws/en/product) that understands our business and monitors for us. Furthermore, however, the company Strategy is simply a path that heads towards a future scenario that we want to reach, and so Competitive Intelligence becomes a tool of universal value in this case. Competitive Intelligence Automation allows us to come up with a number of [hypothesis](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary#intelligence-hypothesis) and gather information on what’s happening around us. In this sense, we can start building on or ruling out those future scenarios depending on where we think we’re heading, and redesign a Strategy that actually fits in with the reality of a changing environment. Therefore, we have three main functions - Strategy, Innovation and Operations, and a fourth which reinforces all of them: Competitive Intelligence. All for one, and one for all. [competitive intelligence](https://www.antara.ws/en/blog/tag/competitive-intelligence), [strategy](https://www.antara.ws/en/blog/tag/strategy), [Business](https://www.antara.ws/en/blog/tag/business), [Technology watch](https://www.antara.ws/en/blog/tag/technology-watch), [Innovation](https://www.antara.ws/en/blog/tag/innovation) ## Related posts [![Develop counterintelligence in the company](https://www.antara.ws/hs-fs/hubfs/blog%20posts%20images/en-tierra-hostil.jpg?height=200&name=en-tierra-hostil.jpg)](https://www.antara.ws/en/blog/the-conflict-between-counterintelligence-marketing-and-open-innovation) ## [Competitive Intelligence: The Conflict between Counterintelligence, Marketing and Open Innovation](https://www.antara.ws/en/blog/the-conflict-between-counterintelligence-marketing-and-open-innovation) Jan 10, 2016, 7:27:00 AM The development of counterintelligence is the next logical step for an organisation after tackling... [Read more](https://www.antara.ws/en/blog/the-conflict-between-counterintelligence-marketing-and-open-innovation) [![Road direction sign reading “Decision Making”, illustrating key business decision-making supported by competitive intelligence.](https://www.antara.ws/hs-fs/hubfs/blog%20posts%20images/Decision%20making%20600x300.jpg?height=200&name=Decision%20making%20600x300.jpg)](https://www.antara.ws/en/blog/competitive-intelligence-key-business-decisions) ## [Competitive Intelligence in the company: key decisions where it is essential](https://www.antara.ws/en/blog/competitive-intelligence-key-business-decisions) May 10, 2022, 7:13:00 AM The intelligence function is characterised by being a cross-cutting function across the... [Read more](https://www.antara.ws/en/blog/competitive-intelligence-key-business-decisions) [![](https://www.antara.ws/hs-fs/hubfs/balanced_scorecard_-_intro.jpg?height=200&name=balanced_scorecard_-_intro.jpg)](https://www.antara.ws/en/blog/metrics-competitive-intelligence) ## [7 metrics to measure the impact of competitive intelligence](https://www.antara.ws/en/blog/metrics-competitive-intelligence) Sep 20, 2021, 9:08:00 AM The impact metrics proposed by Antara have the primary purpose of ensuring the continuous... [Read more](https://www.antara.ws/en/blog/metrics-competitive-intelligence) [![Competitive Intelligence and Technology Watch deliver multiple competitive advantages](https://www.antara.ws/hs-fs/hubfs/blog%20posts%20images/advantages%20unfair-competition-foto%20600x300.jpg?height=200&name=advantages%20unfair-competition-foto%20600x300.jpg)](https://www.antara.ws/en/blog/competitive-intelligence-benefits) ## [Advantages of Competitive Intelligence: costs, sales and innovation](https://www.antara.ws/en/blog/competitive-intelligence-benefits) May 2, 2021, 9:15:00 AM The advantages that Competitive Intelligence and Technology Watch bring to any company are... 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