--- title: "Competitive Intelligence: You are an analyst... and you know it" description: "Your company already has analysts: each expert monitors their environment. Learn to structure and channel that intelligence to management with platforms." image: https://www.antara.ws/hubfs/eres%20un%20analista%20y%20lo%20sabes%20meme%20ENG.jpg --- [Skip to content](https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it#main-content) - [English](https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) - [Español](https://www.antara.ws/es/blog/inteligencia-competitiva-eres-un-analista-y-lo-sabes) English Show submenu for translations [![Antara](https://www.antara.ws/hs-fs/hubfs/antara-logo-claim-1.png?width=165&height=60&name=antara-logo-claim-1.png)](https://www.antara.ws/en/home) - [Product](https://www.antara.ws/en/product) - Services Show submenu for Services - [We help you](https://www.antara.ws/en/we-help-you) - [Partners](https://www.antara.ws/en/become-a-partner) - [Educational](https://www.antara.ws/en/educational) - Resources Show submenu for Resources - [Blog](https://www.antara.ws/en/blog) - [Library](https://www.antara.ws/en/library) - [Academy](https://www.antara.ws/en/competitive-intelligence-academy) - [Glossary](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary) - [Prices](https://www.antara.ws/en/pricing) - [Company](https://www.antara.ws/en/about-us) Open main navigation Close main navigation - [Product](https://www.antara.ws/en/product) - Services Show submenu for Services - [We help you](https://www.antara.ws/en/we-help-you) - [Partners](https://www.antara.ws/en/become-a-partner) - [Educational](https://www.antara.ws/en/educational) - Resources Show submenu for Resources - [Blog](https://www.antara.ws/en/blog) - [Library](https://www.antara.ws/en/library) - [Academy](https://www.antara.ws/en/competitive-intelligence-academy) - [Glossary](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary) - [Prices](https://www.antara.ws/en/pricing) - [Company](https://www.antara.ws/en/about-us) - - [English](https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) - [Español](https://www.antara.ws/es/blog/inteligencia-competitiva-eres-un-analista-y-lo-sabes) English Show submenu for translations - [Get a Demo](https://www.antara.ws/en/lp-come-and-meet-antara-mussol) [Get a Demo](https://www.antara.ws/en/lp-come-and-meet-antara-mussol) Mar 24, 2015, 8:13:00 AM # Competitive Intelligence: You are an analyst... and you know it ![Picture of Miguel Borrás](https://www.antara.ws/hs-fs/hubfs/miguel_borras_peq.jpg?width=50&name=miguel_borras_peq.jpg) [Miguel Borrás](https://www.antara.ws/en/blog/author/miguel-borrás) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) [envelope icon](mailto:?body=https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it) When in a work session with a client I refer to "*company analysts*", there are usually some raised eyebrows and people look as though they’re thinking "*we don't have any here*"... Of course. No one has the title "[*Analyst*](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary#analyst)" on their business card. Well... almost no one. However, I have only to ask each person how long they spend monitoring the environment and drawing conclusions. Everyone invariably says more than 30 minutes a day. Some even almost two hours. Significant. If we add up that huge amount of time, we see that it is much more than is spent on Quality management (which does appear on some business cards). While there is a structure of the Quality function in companies, there are still organizations where there is no [structured Competitive Intelligence function](https://www.antara.ws/en/competitive-intelligence-technology-watch-glossary#intelligence-function). A flow of information to facilitate the channelling of information "bottom-up", which filters information is missing. Or even which operates only at the departmental level. That information must be filtered up to management **depending on its relevance to the entire organization**, so it will support decision-making with an increasingly corporate scope. The Competitive Intelligence function**[evolves towards taking advantage of internal knowledge in the company](https://www.antara.ws/en/blog/the-recent-evolution-of-competitive-intelligence).** Experts in each of its fields (purchasing, laboratory, marketing,...) are the ones who watch over their area of knowledge (materials, technology, competitors, trends...). They are the ones who can actually identify what can have a potential impact on company strategy or tactics. And we are all the company "expert" in our position. That is why we are there. To push the company sales, the quality of the team, the technology that we use... **Therefore, each and every one of us is an analyst.** In practice, or potentially (and in this case, what are we waiting for?). Having distributed analysis does not necessarily mean that leadership must also be distributed. We explain **[how to organise an Intelligence Function with distributed analysis](https://www.antara.ws/en/blog/organise-deploy-competitive-intelligence-function)** and what deployment alternatives are available.  One of the most common comments is that it is very difficult to structure information and channel it upwards so that it is taken into account in the decision-making process by management. This is already possible not only to facilitate it but even to automate it, thanks to the new Competitive Intelligence solutions. Thus, we can concentrate on being good analysts, and obviate the problem of "***What can I do for them to take notice of what has fallen into my hands***". Recent technology helps us to do so. Let’s contribute with our expert knowledge to a better decision making process. In our individual sphere of performance, in our Department, or at corporate level. As in the film *[Murder on the Orient Express](https://en.wikipedia.org/wiki/Murder_on_the_Orient_Express_(1974_film))*, in one way or another everyone is involved. And sorry for the spoiler. (*[Murder on the Orient Express](https://en.wikipedia.org/wiki/Murder_on_the_Orient_Express_(1974_film)) is a film by Sidney Lumet, 1974, based on the novel by Agatha Christie)* [competitive intelligence](https://www.antara.ws/en/blog/tag/competitive-intelligence), [Business](https://www.antara.ws/en/blog/tag/business), [Technology watch](https://www.antara.ws/en/blog/tag/technology-watch) ## Related posts [![](https://www.antara.ws/hubfs/SIC_toma_decisiones_indice_ENG.png)](https://www.antara.ws/en/blog/how-does-competitive-intelligence-software-help-you) [competitive intelligence](https://www.antara.ws/en/blog/tag/competitive-intelligence), [Business](https://www.antara.ws/en/blog/tag/business), [Antara Mussol](https://www.antara.ws/en/blog/tag/antara-mussol), [Technology watch](https://www.antara.ws/en/blog/tag/technology-watch) ## [How does competitive intelligence software help you make better decisions in your business?](https://www.antara.ws/en/blog/how-does-competitive-intelligence-software-help-you) ![Picture of Miguel Borrás](https://www.antara.ws/hs-fs/hubfs/miguel_borras_peq.jpg?width=50&name=miguel_borras_peq.jpg) [Miguel Borrás](https://www.antara.ws/en/blog/author/miguel-borr%C3%A1s) Apr 20, 2022, 12:00:00 AM [Read more](https://www.antara.ws/en/blog/how-does-competitive-intelligence-software-help-you) [![Team discussing a strategy](https://www.antara.ws/hubfs/equipo%20dise%C3%B1o%20discusion%202%20600x400.jpg)](https://www.antara.ws/en/blog/organise-deploy-competitive-intelligence-function) [competitive intelligence](https://www.antara.ws/en/blog/tag/competitive-intelligence), [Business](https://www.antara.ws/en/blog/tag/business), [Technology watch](https://www.antara.ws/en/blog/tag/technology-watch) ## [How to Organise and Deploy the Competitive Intelligence Function in Your Company](https://www.antara.ws/en/blog/organise-deploy-competitive-intelligence-function) ![Picture of Miguel Borràs](https://app.hubspot.com/settings/avatar/558af4777546c8e01e706387a39ad715) [Miguel Borràs](https://www.antara.ws/en/blog/author/miguel-borras) Aug 26, 2026, 8:18:32 PM When designing the Competitive Intelligence Function, we need to make two distinct decisions: how... [Read more](https://www.antara.ws/en/blog/organise-deploy-competitive-intelligence-function) [![](https://www.antara.ws/hubfs/balanced_scorecard_-_intro.jpg)](https://www.antara.ws/en/blog/metrics-competitive-intelligence) [Business](https://www.antara.ws/en/blog/tag/business), [Antara Mussol](https://www.antara.ws/en/blog/tag/antara-mussol), [Technology watch](https://www.antara.ws/en/blog/tag/technology-watch) ## [7 metrics to measure the impact of competitive intelligence](https://www.antara.ws/en/blog/metrics-competitive-intelligence) ![Picture of Miguel Borrás](https://www.antara.ws/hs-fs/hubfs/miguel_borras_peq.jpg?width=50&name=miguel_borras_peq.jpg) [Miguel Borrás](https://www.antara.ws/en/blog/author/miguel-borr%C3%A1s) Sep 20, 2021, 9:08:00 AM The impact metrics proposed by Antara have the primary purpose of ensuring the continuous... [Read more](https://www.antara.ws/en/blog/metrics-competitive-intelligence) [![Cómo clasificar a los competidores](https://www.antara.ws/hubfs/vigilancia_de_la_competencia_-_intro-1.jpg)](https://www.antara.ws/en/blog/competitor-analysis) [competitive intelligence](https://www.antara.ws/en/blog/tag/competitive-intelligence), [Business](https://www.antara.ws/en/blog/tag/business) ## [Competitor analysis: part of your company's Competitive Intelligence](https://www.antara.ws/en/blog/competitor-analysis) ![Picture of Miguel Borrás](https://www.antara.ws/hs-fs/hubfs/miguel_borras_peq.jpg?width=50&name=miguel_borras_peq.jpg) [Miguel Borrás](https://www.antara.ws/en/blog/author/miguel-borr%C3%A1s) Jun 28, 2021, 10:21:00 AM Competitors should always be part of the focus of the Intelligence Function. But how can we... [Read more](https://www.antara.ws/en/blog/competitor-analysis) ### More information [ Tutorial](https://docs.ser.antara.ws/es/) [Privacy Policy](https://www.antara.ws/en/privacy-policy) [Terms of Service](https://www.antara.ws/en/terms-of-service) [Disclaimer](https://www.antara.ws/en/disclaimer) [Cookies policies](https://www.antara.ws/en/cookie-policies) [Contact](https://www.antara.ws/lp-solve-your-doubts-about-antara-mussol) ### Social [Twitter](https://twitter.com/antara_esp) [Linkedin](https://www.linkedin.com/company/antara-information-technology-s-l-/) [Facebook](https://www.facebook.com/antaraInfoTech/) [Youtube](https://www.youtube.com/user/antaratube) [RSS Blog](https://www.antara.ws/en/blog/rss.xml) [![antara-logo-footer-](https://www.antara.ws/hs-fs/hubfs/antara-logo-footer-c.png?width=165&height=60&name=antara-logo-footer-c.png "antara-logo-footer-")](https://www.antara.ws) Copyright ©  2024 , Antara information technology S.L. [![Antara](https://www.antara.ws/hs-fs/hubfs/antara-logo-claim-1.png?width=165&height=60&name=antara-logo-claim-1.png "Antara")](https://www.antara.ws) More information [App login🔒](https://app.antara.ws/mussol) [Resources for users🔒](https://docs.ser.antara.ws/en/) [Privacy Policy](https://www.antara.ws/en/privacy-policy) [Terms of service](https://www.antara.ws/en/terms-of-service) [Disclaimer](https://www.antara.ws/en/disclaimer) [Cookies](https://www.antara.ws/en/cookie-policies) policies [Contact](https://www.antara.ws/contact-antara) Follow us [linkedin-in icon](https://es.linkedin.com/company/antara-competitive-intelligence-s-l) [X Twitter icon](https://x.com/antara_eng) [facebook-f icon](https://www.facebook.com/antaraInfoTech/) [youtube icon](https://www.youtube.com/user/antaratube) [Follow us on Facebook](https://www.antara.ws/en/blog/rss.xml) © Antara Information Technology S.L. Search in the site - There are no suggestions because the search field is empty. ### Subscribe to our newsletter --- ![](https://px.ads.linkedin.com/collect/?pid=8761050&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Miguel Borrás", "url" : "https://www.antara.ws/en/blog/author/miguel-borrás" }, "dateModified" : "2026-08-27T08:01:13.072Z", "datePublished" : "2015-03-24T07:13:00.000Z", "headline" : "Competitive Intelligence: You are an analyst... and you know it", "image" : [ "https://www.antara.ws/hubfs/eres%20un%20analista%20y%20lo%20sabes%20meme%20ENG.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.antara.ws/en/blog/competitive-intelligence-you-are-an-analyst-and-you-know-it", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.antara.ws/hubfs/antara-logo-claim-1.png" }, "name" : "antara information technology s.l." } } ```