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The Intelligence Function by definition must contemplate the analysis of information internal to the organization, and not only external information. This is especially critical in medium-sized and large organizations, where key information can be handled for people who would be interested, but they do not even get to know about its existence.

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Mussol offers a new function "Dashboard", which allows gathering in a single section the most relevant signals for the company according to internal experts. This dashboard becomes the key tool so that General Management can have a daily vision of the market forces surrounding the company. What threats are coming? What are the focuses of the team? What people bring true value to the company intelligence?

Teaching Competitive Intelligence at the university

The most agile and advanced companies find it difficult to recruit qualified personnel for any of the so-called "new professions". Competitive Intelligence is not an exception. Companies feel the growing pressure to develop their Intelligence Function, and some projects are put at risk when appointing responsibilities to personnel without specific training.

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A leader of the Intelligence Function always asks: Are we monitoring the right sources of information? Are we missing key sources for our business? In addition, the intelligence focuses are constantly evolving, and so should the sources.
Of course, we already know that monitoring the entire Internet is not feasible: The volume of information is noise on itself, hiding key information.

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According to Big Data, if the US government wants to reduce suicides, it must reduce investment in science. Strange? But both variables are correlated to 99.8%. Of course, common sense tells us that something is wrong. Developing the trend analysis by ourselves can give us a great competitive advantage. But doing it from the pure data, without causal analysis, is dangerous.

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