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Two directions

A couple of days ago we participated in the implementation of antara’s Competitive Intelligence platform in a Spanish company. The system, already in use, proposed a story that supposedly corresponded to a potential threat to the business. At first reading we didn't understand it, but the CEO, present at the session, was able to recognize the reason for its importance.


Instead of a Cloud Atlas, which no one takes any notice of, the Strategic Plan must identify ideas that contribute to turning the company into what it wants to be.

Instead of being one minor activity, Innovation management must confirm that the Strategy remains valid in a rapidly changing environment.

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