A couple of days ago we participated in the implementation of antara’s Competitive Intelligence platform in a Spanish company. The system, already in use, proposed a story that supposedly corresponded to a potential threat to the business. At first reading we didn't understand it, but the CEO, present at the session, was able to recognize the reason for its importance.

Since I was a child, I have always wondered why the Dumas novel was called "The Three Musketeers”, when there were actually four musketeers, and the fourth one was actually the protagonist in the story.

Instead of a Cloud Atlas, which no one takes any notice of, the Strategic Plan must identify ideas that contribute to turning the company into what it wants to be.

Instead of being one minor activity, Innovation management must confirm that the Strategy remains valid in a rapidly changing environment.

Antara Mussol has recently published a set of improvements that facilitate the work of both Analysts and Editors.

" The user is our Product Manager ". In Antara we have been following this statement for some time.