Observatorio Bankia alimentación

Bankia and the Valencia Chamber of Commerce have joined forces to launch the Observatory of Business Trends, which will periodically analyze the key factors that mark the evolution of different productive sectors in the coming years. antara supports the team of analysts of the Chamber with its technology solution "mussol" for the management of business Competitive Intelligence.


The first study presented examines consumption trends in the food industry. The President of Bankia, José Ignacio Goirigolzarri, and the Valencia Chamber of Commerce, José Vicente Morata, presented the project in the Business Marina this Tuesday 12 July, the general Secretary of EDEM being, Hortensia Herrero, who served as host. Goirigolzarri stated "In our country there has always been a lack of analysis of trends in knowledge and skills. What are companies going to ask us for today and what will they require in the future? Which fields of knowledge will have the greatest demand? Where should we channel training efforts for our citizens?"

The project is led by Jesús Navarro, director of the Chamber’s Advisory Services, who invited businessmen who attended to reflect on what impact these trends would have on their business if competitors made the most of them to create a competitive advantage.

The corresponding reports in the tourism and mobility sectors are already being drafted, these will be published in the coming months. Each of these reports will be updated periodically, as they are designed to analyze the evolution of trends, and not to offer a simple "snapshot".

antara thanks the Chamber of Commerce and Bankia for the trust placed in the company's technical ability, and actively collaborates in the success of the project.

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