Hello again ,
A couple of days ago we participated in the implementation of antara’s Competitive Intelligence platform in a Spanish company. The system, already in use, proposed a story that supposedly corresponded to a potential threat to the business. At first reading we didn't understand it, but the CEO, present at the session, was able to recognize the reason for its importance. It was something that appeared almost at the end of the text: A close associate and international supplier had signed a key person from the competition... It was not a threat but an opportunity.
Assessment of the impact of that signal in the market depended on information you could only know if you were in the business. This made me reflect on the dilemma over outsourcing the intelligence function or not, which so often arises in companies.
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