Industry Success Story

Industry Success Story Manufacturing and service companies improve their strategic planning and execution by applying Antara Mussol as a market monitoring tool. Learn about the success story of Importaco-Casa Pons, who used technology watch and competitive intelligence models to grow its business.

Importaco success story. Importaco is a food company with almost 80 years of experience. Currently, Importaco has a total of 38 work centres in 7 countries, making it one of the leading food and beverage companies in Spain. It is the largest national distributor of nuts, and one of the largest in Europe.

Technology Centre brings together a multidisciplinary team of more than 20 specialists. Importaco is specially dedicated to quality and innovation in its products, including innovation in its management processes. In this area, the need to optimise the effort to capture information was identified, not only from the point of view of content, but also from the point of view of coordination of the people who carry out this intelligence activity.

After an initial attempt with another solution on the market, the Importaco team chose to implement Antara Mussol, focusing on its flexibility to adapt to their needs, the friendliness of use for the analyst, and the fact that it was a solution based completely in the cloud.

At present, and with almost a hundred users of Antara Mussol, Importaco has a team that has reflected on their current and future information needs, and has a solution that allows it to master its Competitive and Technological Intelligence Function also involving suppliers and customers.