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About us

Meet Antara, the company that improves the way companies manage intelligence by increasing their market share.

Our Mission

We automate the monitoring of the competitive environment.

We empower companies worldwide to independently gather, filter, and leverage critical business information, enabling better-informed decision-making and fostering collaboration through our innovative technology.

Why We Do It

There is always a why.

In Valencian language, “antara” refers to the strip of land left untilled because the draft animal must turn around. An antara is a wasted resource.

The same happens within organizations: the most underused resource is the knowledge distributed among people, teams, and departments, and the ability to harness it to innovate and make strategic decisions.

Our purpose is to transform that dispersed knowledge into shared value. Through our technology, we help companies across all sectors work smarter and more collaboratively, multiplying their impact in three key dimensions:

  • Competitive Intelligence: supporting sales, marketing, and management in anticipating customer and competitor moves.
  • Strategic Design: enabling long-term foresight that reduces today’s uncertainty.
  • Innovation Capacity: identifying opportunities, potential partners, and early signals of technological disruption, making R&D projects more resilient.

In this way, we reduce wasted knowledge and turn it into a sustainable competitive advantage.

How We Do It

By believing, listening, and creating.

We believe

that the smartest organizations—not just those with the most resources or initial advantages—are the ones that should prevail.

Companies that put people at the center and harness their imagination, knowledge, and analytical capacity are the ones that truly contribute to a better society. And that is why we…

listen

to our clients and learn from them, bringing in our technical expertise and imagination to

create

original, easy-to-use software that develops organizational intelligence and makes companies more competitive.

 

Our paradigms

paradigma capitalismo consciente bola del mundo grises

Conscious Capitalism

 paradigma valor del individuo pensador de rodin grises

Value of the Individual

 paradigma liderazgo carga de caballeria grises

Leadership by Example

 paradigma aportar valor grises

Business that Creates Value

 paradigma empresa sana grises

Healthy Company

Our Cultural Manifesto

"Culture is what happens in the company when the boss is away."

 

A company's culture is the fundamental milestone around which the entire organisation and its business is built. As Peter Drucker says, “Culture eats strategy for breakfast”, and as Bill Aulet adds, “... and operational excellence for lunch, and everything else for dinner”.

  • Culture is the foundation of everything. Strategies and processes only thrive when culture sustains them.
  • We are loyal: to the project, to the client, and to our colleagues.
  • The client has power, but is not the owner of the company. The best way to earn loyalty is to be loyal.
  • We respect our clients’ trust: they entrust us with their strategic intelligence and innovation.
  • We hire brilliant people: passionate, adaptable, and ready to drive change.
  • We are agile: we move fast, but always weighing the risks for our clients and shareholders.
  • Problems are faced and solved. Always with solutions.
  • What we learn, we share. No paper, no forgetting. Knowledge must be alive and collective.
  • We listen to every idea: each one could be the seed of a future project.
  • We never betray society. There are no shortcuts worth taking.
Our culture transforms loyalty, agility, and shared knowledge into a sustainable competitive advantage.